If there's one category of AI tool that's been oversold more than any other, it's 100% generators. Logo generators, website generators, business plan generators, even full "app in a weekend" generators. The pitch is always the same: type a sentence, get a finished product. The reality has been consistently underwhelming every time I've actually tested one.
AI logo generators are the clearest example. They're marketed as a full replacement for hiring a designer, and they're generally fine for a rough placeholder while you're still deciding on a direction. They are not fine for something you'd actually put on a storefront, a business card, or anywhere your brand needs to hold up under scrutiny. You can use them for the early mockups, but the second you get serious about the brand, just hire an actual designer instead. The gap between "looks okay in a preview" and "looks professional in the real world" is bigger than the marketing lets on.
AI website generators follow the same pattern. They'll spit out a full site in minutes, and it'll look impressive for about as long as it takes you to click into a second page. Generic stock layouts, copy that clearly wasn't written for your actual business, and a structure that usually needs to be rebuilt anyway once you know what you actually want. The time saved upfront gets eaten by the time spent fixing it after.
AI business plan generators are maybe the most overrated of all. They produce something that looks like a business plan, formatted correctly, sections in the right order, but the actual substance is generic enough to apply to almost any business, which means it applies meaningfully to none. A real business plan requires research and decisions a generator can't make for you. What it hands back is a template with your business name inserted into it.
The pattern across all three is the same. Generators are good at producing something that looks finished fast. They're bad at producing something that actually is finished, because the parts that make something genuinely good, judgment, specificity, real research, are exactly the parts a "type a sentence and get a result" tool can't do.
If you're tempted by a generator promising to build something significant in one click, treat the output as a rough first draft, not a finished product. That's the only way I've found any of these to actually be worth using.